JOURNAL OF BUSINESS ENTREPRENEURSHIP & THE LAW
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Social Enterprise: Doing Well by Doing Good | Author: Muhammad Yunus

Social Enterprise: Doing Well by Doing Good | Author: Muhammad Yunus

The moment you come out of the profit- maximizing format into a social business format, your thinking process changes completely. Do you advertise your product? Do you make extra expenditure to make it look attractive? Whatever these are questions you have to resolve. Because our goal is to reach people as lowest cost as possible. As best quality as possible. All the frills has to disappear. So once we can create this kind of situation, poverty will not be in place. All the poor people will come out of poverty. And once and for all there will be no poverty left in the world.

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